Greenwishing are well-intended efforts to tackle sustainability challenges, which may not make enough of a difference or encourage superficial changes when more structural ones are required. This can make consumers and companies think they are doing their bit or making a significant difference to sustainability challenges, when they aren’t. Examples could include, for example, buying an electric vehicle when the grid electricity used to power the car comes from coal-fired power stations or buying soy milk for environmental reasons when the soya is sourced from suppliers causing deforestation in the Amazon.
The ESG space is changing day by day, creating more uncertainty for decision makers
